I like my data fast, cheap, and easy to use. Feedback should be the cherry, chocolate syrup, and spoon for your MVP sundae. When you’re setting up your data collection, consider:
- Use tools that are easy to set up and maintain.
- Start small and grow with your product.
In validation interviews we tap flesh and blood users for feedback on your idea.
- First, find people in your target audience with extra time on their hands.
- Say ‘Do you have a few minutes to tell me what you think about my <app>?”
- Describe what the app does.
- Walk the user through a storyboard or flowchart.
- State the goal, and walk them through the app, step by step.
When you’re done ask
- “What do you think?”
- Would you buy this? How much would you pay for it?
- “How should it need to be changed to make it helpful to you?”
- Questions about assumptions behind the app.
Advantages: This is the cheapest way to get feedback fast. No support, prep, or infrastructure required. Can be adjusted on the fly.
Limitation: Does not scale.
Use a simple mailto link like this one to populate an email. Use mailto parameters (http://yoast.com/guide-mailto-links/) and customize your links to hold contextual information like Page Name or session data.
<a href=”mailto:firstname.lastname@example.org?subject=Blog %20Feedback&body=Please%20share%20your%20feedback%3A%0A%0AWhat%20would%20you%20like%20to%20read%20about%3F%0A%0AWhat%20do%20you%20like%20on%20this%20Blog%3F%0A%0AHow%20can%20it%20be%20improved%3F%0A%0A%0A%0A%0AArticle%3A%20Light%20That%20MVP%20Up%20Like%20a%20Christmas%20Tree”>Try this example</a>
Advantages: This can be generated without a fancy reporting infrastructure.
Limitations: You’re not going to get much feedback with few users. Also you need to modify the UI.