Multivariate <strike>Testing</strike> Research

Multivariate Testing Research

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Let’s say a product manager has an idea, but they’re not sure if it will work or not. One alternative to the magic 8-ball is a multivariate experiment. In a multivariate experiment, someone takes that idea, puts it on the site under controlled conditions. We then measure what happens after people see it. The “Test” is a statistical test tha... Read More
I feel the need… The need for Feed(back)!

I feel the need… The need for Feed(back)!

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Customer feedback is about more than giving customers a forum to complain. A strong connection between product owners and customers is necessary for the growth and development of an internet business. Each contact with a customer is an opportunity to learn something. Customer feedback channels like a simple feedback card form a connection between P... Read More
Take it to the Next Level with Customer Feedback

Take it to the Next Level with Customer Feedback

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Let’s say you’ve got your SiteCatalyst data collection in place. You’ve got your KPIs all set up, your interface customized, and you’ve got fabulous dashboards distributed to your stakeholders every 30 seconds. Then what? I can’t remember how many times I’ve heard the phrase “I want to take our Analytics to the next level.... Read More
Usability (good God, y’all), what is it good for? Absolutely Somethin’!

Usability (good God, y’all), what is it good for? Absolutely Somethin’!

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Usability and Web Analytics are the peas and carrots of the user research world. Web analytics can tell you what is happening, but they don’t usually tell you why it is happening. Usability research tells you why something is happening in a small group. Web Analytics and Usability need each other like Heads needs Tails, like Yin needs Yang, like ... Read More
Omniture Discover and Discoverability

Omniture Discover and Discoverability

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I’ve been an Omniture SiteCatalyst and Discover user since 2007. I remember when it had the annoying green background and the site metrics report wasn’t all fancylicious. When I finally got my training on Discover I was stunned by feature after feature, which I’d been rubbing up next to for so long, but I never knew was there or h... Read More
How to Take Requirements like Avinash Kaushik

How to Take Requirements like Avinash Kaushik

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Some of us learn Web Analytics. Others, like the great Avinash Kaushik have been balling with Omniture since the day he was born. Here’s what you can do to be like Mack Daddy Kaushik: Immature Mature Avinash Kaushik Tailoring to stakeholders None. Everyone gets the same questions. Considerate of the stakeholder’s role and background. Touche... Read More
FireAnt Project Engineering Plan

FireAnt Project Engineering Plan

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Excerpt from Task 2 from “Process and Project Management” composed by Team “Time Boxer”, Rob Black, John Lee, Abhishek Shiroor, and myself. Course taught by Professor Sheryl Root. Part of Master of Science in Software Management curriculum, Carnegie Mellon University, Silicon Valley. Executive Summary FireAnt is a highly... Read More
Web Analytics Program Maturity and Reporting Capabilities

Web Analytics Program Maturity and Reporting Capabilities

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By the time we get to actually reporting data, things should have been solidified in the design. But when selecting a design, it’s important to imagine how that information will be reported. And these are things I look for in good reporting: The bottom line The report is designed to inform the action based on this report. It presents the informat... Read More
The Myth of the Usable Analytics Platform

The Myth of the Usable Analytics Platform

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Web analysts aren’t grown in laboratories, or assembled from the body parts of business analysts, product managers, and front end developers. Web Analysts are collectors and curators of a precious resource- but the data belongs to the company, not to us. Omniture SiteCatalyst is the kazoo of the analytics world: everyone should be able to pick on... Read More

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