David Housman

Since graduating from Carnegie Mellon University, David has held a Product Manager role on many of his own projects. In 2013, David was awarded a Master’s of Software Management from Carnegie Mellon University. The degree focuses on Product Development, training students to define and create software products. This education augments the experience from building his own products:

Web analysts are architects, product managers, analysts, and engineers. We never have enough time to do everything. Prioritization is key to surviving with one’s wits intact.  Similar to any software project, planning Web Analytics projects helps ensure that teams make steady progress on the tasks with the highest ROI.

Product Managers represent diverse stakeholders. My bread and butter as a Web Analyst is building functionality that helps SEO, SEM, Product, and Marketing reach their goals. From many hours conducting research as a Senior User Experience Researcher, I have developed intuition for usability. As a researcher I routinely collaborate with designers to iterate product interfaces.

Executing an objective with a team that doesn’t report to you can be challenging: engineers generally regard Web Analytics issues as tedious. From my days hacking with computer scientists at Carnegie Mellon University, I enjoy working directly with engineers, and can communicate effectively with technical folks. I keep my teams engaged by sharing my passion for the project and stressing the impact of their work.2015-05-23 15.48.30

Products

Platform Purpose
Target Book iOS Mobile Analytics App for Recreational Sporting
CMU SV Mobile Android, iOS Provide information about CMU Educational Programs
davidhousman.com Browser Blog and professional site.
eCourtesyClerk Mobile Phones Shopping assistant for big box retail stores.
Uberlarm Clock PCs Soft Alarm clock for university students
Light That MVP up Like a Christmas Tree

Light That MVP up Like a Christmas Tree

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I like my data fast, cheap, and easy to use. Feedback should be the cherry, chocolate syrup, and spoon for your MVP sundae. When you’re setting up your data collection, consider: Use tools that are easy to set up and maintain. Start small and grow with your product. Validation Interviews In validation interviews we tap flesh and blood users for f... Read More
Deliver an MVP

Deliver an MVP

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If you want to be a pro baseball player, start by playing stickball. If you want to climb a mountain, start by climbing a hill. If you want to build a product, start with an MVP. An MVP or Minimum Viable Product is an Agile initial release of a software product. You release the smallest thing you can and see what happens. Read More
Survey Deployment at Ludicrous Speed

Survey Deployment at Ludicrous Speed

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A long time ago in a galaxy far, far away, a stakeholder wanted to know about the people that entered the site on a specific page, so that he could customize the page and lower the bounce rate. The job called for an entry popup, but there were potential issues with that, so we played it safe and embedded a survey link into the page. It took a few h... Read More
Stumble, Reflect, Change: Iterate your way to Success

Stumble, Reflect, Change: Iterate your way to Success

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In a track meet, you get three attempts to throw as far as you can while staying inside of a throwing circle. If you lose control and fall out of the throwing ring, that’s called a “foul” and the throw doesn’t count. Kate used to tell us: “If you don’t foul at least once, then you’re not pushing hard enough”. Read More
When Lightning Doesn’t Strike

When Lightning Doesn’t Strike

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The path to innovation is through connecting with one’s customers. Building products without a strong feel for the market is no better than making stock picks with your Oujia board. Through observation and direct, repeated contact with the target market, a daydream can be refined into a viable idea. Read More
The Responsibilities of Leadership

The Responsibilities of Leadership

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Reflection after “Managing Software Professionals” Course taught by Professor Gladys Mercier. Part of Master of Science in Software Management curriculum, Carnegie Mellon University, Silicon Valley. The application of the mechanisms of personnel management depends on more than a pass/fail assessment. It should reflect what you sta... Read More
I feel the need… The need for Feed(back)!

I feel the need… The need for Feed(back)!

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Customer feedback is about more than giving customers a forum to complain. A strong connection between product owners and customers is necessary for the growth and development of an internet business. Each contact with a customer is an opportunity to learn something. Customer feedback channels like a simple feedback card form a connection between P... Read More
Take it to the Next Level with Customer Feedback

Take it to the Next Level with Customer Feedback

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Let’s say you’ve got your SiteCatalyst data collection in place. You’ve got your KPIs all set up, your interface customized, and you’ve got fabulous dashboards distributed to your stakeholders every 30 seconds. Then what? I can’t remember how many times I’ve heard the phrase “I want to take our Analytics to the next level.... Read More
Omniture Discover and Discoverability

Omniture Discover and Discoverability

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I’ve been an Omniture SiteCatalyst and Discover user since 2007. I remember when it had the annoying green background and the site metrics report wasn’t all fancylicious. When I finally got my training on Discover I was stunned by feature after feature, which I’d been rubbing up next to for so long, but I never knew was there or h... Read More