David Housman

Since graduating from Carnegie Mellon University, David has held a Product Manager role on many of his own projects. In 2013, David was awarded a Master’s of Software Management from Carnegie Mellon University. The degree focuses on Product Development, training students to define and create software products. This education augments the experience from building his own products:

Web analysts are architects, product managers, analysts, and engineers. We never have enough time to do everything. Prioritization is key to surviving with one’s wits intact.  Similar to any software project, planning Web Analytics projects helps ensure that teams make steady progress on the tasks with the highest ROI.

Product Managers represent diverse stakeholders. My bread and butter as a Web Analyst is building functionality that helps SEO, SEM, Product, and Marketing reach their goals. From many hours conducting research as a Senior User Experience Researcher, I have developed intuition for usability. As a researcher I routinely collaborate with designers to iterate product interfaces.

Executing an objective with a team that doesn’t report to you can be challenging: engineers generally regard Web Analytics issues as tedious. From my days hacking with computer scientists at Carnegie Mellon University, I enjoy working directly with engineers, and can communicate effectively with technical folks. I keep my teams engaged by sharing my passion for the project and stressing the impact of their work.2015-05-23 15.48.30

Products

Platform Purpose
Target Book iOS Mobile Analytics App for Recreational Sporting
CMU SV Mobile Android, iOS Provide information about CMU Educational Programs
davidhousman.com Browser Blog and professional site.
eCourtesyClerk Mobile Phones Shopping assistant for big box retail stores.
Uberlarm Clock PCs Soft Alarm clock for university students
FireAnt Project Engineering Plan

FireAnt Project Engineering Plan

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Excerpt from Task 2 from “Process and Project Management” composed by Team “Time Boxer”, Rob Black, John Lee, Abhishek Shiroor, and myself. Course taught by Professor Sheryl Root. Part of Master of Science in Software Management curriculum, Carnegie Mellon University, Silicon Valley. Executive Summary FireAnt is a highly... Read More
The Myth of the Usable Analytics Platform

The Myth of the Usable Analytics Platform

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Web analysts aren’t grown in laboratories, or assembled from the body parts of business analysts, product managers, and front end developers. Web Analysts are collectors and curators of a precious resource- but the data belongs to the company, not to us. Omniture SiteCatalyst is the kazoo of the analytics world: everyone should be able to pick on... Read More
Agile Analytics

Agile Analytics

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Its easy for product owners (and their products) to get absorbed by scope creep. Especially young products. When you’re just starting out, low hanging fruit are everywhere. Opportunities are falling onto your plate. Like the Sizzler’s buffet, the costs/rewards of features for young products is hard to walk away from. An environment with... Read More
Metrics Proposal: ThoughtWorks Lease Management Project

Metrics Proposal: ThoughtWorks Lease Management Project

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Conclusion from Task 1 from “Metrics for Software Managers” written by team “Nerd Herd”: George Dean, Omar Naziry, Jonida Cali, Anton Shokrin, and myself. Course taught by Professor Sheryl Root. Part of Master of Science in Software Management curriculum, Carnegie Mellon University, Silicon Valley. Executive Summary Whe... Read More
Ass Kickin’, Finger Lickin’ Data Collection Design

Ass Kickin’, Finger Lickin’ Data Collection Design

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There are many ways to skin a cat, and multiple options to implement any data collection request in Omniture. When we‘re getting started, we ask “How do I collect this data?” When we mature, we ask “Which is the best way to collect this data” Our job is to know the different options are, then make decisions about which is appropriate. Des... Read More
Actuate: Open Source Business Intelligence

Actuate: Open Source Business Intelligence

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Excerpt from Task 4 from “Elements of Software Management” taught by Professor Ravi Thomas. Part of Master of Science in Software Management curriculum, Carnegie Mellon University, Silicon Valley. (from page 6) Product Differentiation & Positioning Actuate is not destined to become the market leader of the enterprise BI software mar... Read More
Beauty and Usability (Useless Beauty, and Where You Can Shove It.)

Beauty and Usability (Useless Beauty, and Where You Can Shove It.)

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I was excited when I heard about the “Clear” iPhone application- a to-do list app that was based on gestures, with an ultra-clean interface and *no* buttons whatsoever. Clear promised to simplify my messy life. My first reaction when I saw screen grabs of the interface was “Wow, this is beautiful. This was some really attractive, minimalist d... Read More