David Housman

In Tech in 2015, gold is not discovered; it is mined. The concept of an entrepreneur blundering over a million dollar idea is idyllic. In reality, the hope of accidentally creating something valuable is a pipe dream. Through direct contact with a target market, a daydream can become a product.

As a Senior User Experience Researcher, David channels the end user into product decisions. The distillation of data into intelligence relies on a solid understanding of method and bias. David brings to the table 2.5 years of software UX research experience and two years of academic research experience. As a Principal Investigator, he has driven 18 interviews, surveys, and usability tests, and has contributed to many more.

David is most fond of the fast pace and dynamic focus of Discovery research. David’s experience with traditional user research methods enables him to tailor a method to project constraints. David leverages his technical background to recognize targets of opportunity. Over many hours in the lab, David has become fairly adept at reading a subject and asking provocative follow up questions. This results in greater learnings in the studies he conducts.

Interviews

“Hoogle” is a prototype entertainment product. At Samsung SISA the development team wanted feedback
on their design and direction for future development efforts. Due to being sworn to secrecy, the details of the product can’t be shared here.

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Usability Testing

I conduct usability evaluations on various stages of product development. I design and execute tests from inception to execution, to reporting.

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Distributed Heuristic Evaluation

“Floyd” is an internal bug tracking application, similar to Bugzilla or Jira. The “Floyd” project was intended to provide revision on a working prototype.

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Creative Delivery of Findings

The target audience for a study may include people that might not read whitepapers. For this reason we created “Culture Cards” to disseminate the findings of a site visit. Culture Cards Culture cards are the same size as playing cards. On onside there is an interesting graphic, on the other side was a factoid sharing a finding from the study.

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Feedback Done Right

Feedback Done Right

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It’s a delicate balance to make feedback forms short and sweet, while still getting the information you need. In my previous post [link to first post] I talked about what not to do when gathering feedback. In this article I’ll cover the basics of what should go into a feedback form. Read More
Feedback done Wrong

Feedback done Wrong

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When website visitors leave feedback, they’re giving you gold nuggets in the form of opportunities to improve. You can return the favor by going out of your way to make the feedback process as painless as possible. Short and Sweet To collect as much feedback from as many people as possible, you should make your feedback form or intercept short an... Read More
Light That MVP up Like a Christmas Tree

Light That MVP up Like a Christmas Tree

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I like my data fast, cheap, and easy to use. Feedback should be the cherry, chocolate syrup, and spoon for your MVP sundae. When you’re setting up your data collection, consider: Use tools that are easy to set up and maintain. Start small and grow with your product. Validation Interviews In validation interviews we tap flesh and blood users for f... Read More
Survey Deployment at Ludicrous Speed

Survey Deployment at Ludicrous Speed

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A long time ago in a galaxy far, far away, a stakeholder wanted to know about the people that entered the site on a specific page, so that he could customize the page and lower the bounce rate. The job called for an entry popup, but there were potential issues with that, so we played it safe and embedded a survey link into the page. It took a few h... Read More
Incident: Critical

Incident: Critical

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A Critical Incident means that something good or bad happened during a usability study. Usability tests are not the only forum where the concept applies. They are not trivial: thousands of users may be affected by a problem before someone complains. Critical Incident centric analysis within a visit is something you can totally do. First, select Cri... Read More
5 Things Intercept Surveys Do that Other Surveys Don’t

5 Things Intercept Surveys Do that Other Surveys Don’t

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A website intercept survey is a survey that pops up while you’re using a website. The approach has the potential to work around some limitations of usability testing. For example, exit surveys are great for trending Sentiment Performance Indicators (SPIs). Some good questions to ask about in an exit survey include: Satisfaction Retention Net... Read More
When Lightning Doesn’t Strike

When Lightning Doesn’t Strike

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The path to innovation is through connecting with one’s customers. Building products without a strong feel for the market is no better than making stock picks with your Oujia board. Through observation and direct, repeated contact with the target market, a daydream can be refined into a viable idea. Read More
Recruiting: Multivariate Research vs. Usability Testing

Recruiting: Multivariate Research vs. Usability Testing

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The first lesson of User Research is that you get out what you put in. Before every usability test, the User Experience Team makes decisions about who they want to test their idea out on, which usually means finding people that are representative of people that might actually visit your website. Multivariate Research shares this step, but executio... Read More
Multivariate <strike>Testing</strike> Research

Multivariate Testing Research

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Let’s say a product manager has an idea, but they’re not sure if it will work or not. One alternative to the magic 8-ball is a multivariate experiment. In a multivariate experiment, someone takes that idea, puts it on the site under controlled conditions. We then measure what happens after people see it. The “Test” is a statistical test tha... Read More
I feel the need… The need for Feed(back)!

I feel the need… The need for Feed(back)!

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Customer feedback is about more than giving customers a forum to complain. A strong connection between product owners and customers is necessary for the growth and development of an internet business. Each contact with a customer is an opportunity to learn something. Customer feedback channels like a simple feedback card form a connection between P... Read More