David Housman

In Tech in 2015, gold is not discovered; it is mined. The concept of an entrepreneur blundering over a million dollar idea is idyllic. In reality, the hope of accidentally creating something valuable is a pipe dream. Through direct contact with a target market, a daydream can become a product.

As a Senior User Experience Researcher, David channels the end user into product decisions. The distillation of data into intelligence relies on a solid understanding of method and bias. David brings to the table 2.5 years of software UX research experience and two years of academic research experience. As a Principal Investigator, he has driven 18 interviews, surveys, and usability tests, and has contributed to many more.

David is most fond of the fast pace and dynamic focus of Discovery research. David’s experience with traditional user research methods enables him to tailor a method to project constraints. David leverages his technical background to recognize targets of opportunity. Over many hours in the lab, David has become fairly adept at reading a subject and asking provocative follow up questions. This results in greater learnings in the studies he conducts.

Interviews

“Hoogle” is a prototype entertainment product. At Samsung SISA the development team wanted feedback
on their design and direction for future development efforts. Due to being sworn to secrecy, the details of the product can’t be shared here.

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Usability Testing

I conduct usability evaluations on various stages of product development. I design and execute tests from inception to execution, to reporting.

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Distributed Heuristic Evaluation

“Floyd” is an internal bug tracking application, similar to Bugzilla or Jira. The “Floyd” project was intended to provide revision on a working prototype.

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Creative Delivery of Findings

The target audience for a study may include people that might not read whitepapers. For this reason we created “Culture Cards” to disseminate the findings of a site visit. Culture Cards Culture cards are the same size as playing cards. On onside there is an interesting graphic, on the other side was a factoid sharing a finding from the study.

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Take it to the Next Level with Customer Feedback

Take it to the Next Level with Customer Feedback

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Let’s say you’ve got your SiteCatalyst data collection in place. You’ve got your KPIs all set up, your interface customized, and you’ve got fabulous dashboards distributed to your stakeholders every 30 seconds. Then what? I can’t remember how many times I’ve heard the phrase “I want to take our Analytics to the next level.... Read More
Usability (good God, y’all), what is it good for? Absolutely Somethin’!

Usability (good God, y’all), what is it good for? Absolutely Somethin’!

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Usability and Web Analytics are the peas and carrots of the user research world. Web analytics can tell you what is happening, but they don’t usually tell you why it is happening. Usability research tells you why something is happening in a small group. Web Analytics and Usability need each other like Heads needs Tails, like Yin needs Yang, like ... Read More
Omniture Discover and Discoverability

Omniture Discover and Discoverability

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I’ve been an Omniture SiteCatalyst and Discover user since 2007. I remember when it had the annoying green background and the site metrics report wasn’t all fancylicious. When I finally got my training on Discover I was stunned by feature after feature, which I’d been rubbing up next to for so long, but I never knew was there or h... Read More
The Myth of the Usable Analytics Platform

The Myth of the Usable Analytics Platform

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Web analysts aren’t grown in laboratories, or assembled from the body parts of business analysts, product managers, and front end developers. Web Analysts are collectors and curators of a precious resource- but the data belongs to the company, not to us. Omniture SiteCatalyst is the kazoo of the analytics world: everyone should be able to pick on... Read More
Composition Tips for Researchers

Composition Tips for Researchers

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A common misconception among researchers is that people want to see your work. We might think that just because we think it’s interesting, and we’ve studied the issue, other people will find it interesting as well and try to absorb it. The fact is that your coworkers and stakeholders have a limited amount of time that they can use to absorb wha... Read More