David Housman

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Recruiting: Multivariate Research vs. Usability Testing

Recruiting: Multivariate Research vs. Usability Testing

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The first lesson of User Research is that you get out what you put in. Before every usability test, the User Experience Team makes decisions about who they want to test their idea out on, which usually means finding people that are representative of people that might actually visit your website. Multivariate Research shares this step, but executio... Read More
Multivariate <strike>Testing</strike> Research

Multivariate Testing Research

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Let’s say a product manager has an idea, but they’re not sure if it will work or not. One alternative to the magic 8-ball is a multivariate experiment. In a multivariate experiment, someone takes that idea, puts it on the site under controlled conditions. We then measure what happens after people see it. The “Test” is a statistical test tha... Read More