David Housman

When Lightning Doesn’t Strike

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El Dorado is a myth. In the year 2013, gold is not discovered; it is mined. The concept of an innovator blundering over a gold nugget idea on his way to the store is romantic. Perceiving the world at face value and hoping that you find something big is a pipe dream. The obvious stuff is long gone.

The path to innovation is through connecting with one’s customers. Building products without a strong feel for the market is no better than making stock picks with your Oujia board. Through observation and direct, repeated contact with the target market, a daydream can be refined into a viable idea.

This is the moral of the story: method beats intuition.

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